Springfield, Mass. – February 16, 2017 – The Department of Athletics at Springfield College is excited to launch an inaugural Instagram Takeover Challenge. The challenge will take course over the 2017 Spring Semester, and was created to enhance collaborative student-athlete support of the 26 varsity sports that Springfield College currently offers, while building unity within Athletics at Springfield College.
The Instagram Takeover Challenge, which will begin during the Spring Semester, will be a contest between our varsity athletic programs, where teams will compete against one another on a weekly basis vying for the chance to take over the Springfield College Athletics Instagram account for a day. The official start date is on Thursday, February 16, while points will be totaled on Friday's of each week.
Teams will be credited upon a week-by-week cumulative point system, where certain levels of social media engagement from their team-specific social media accounts will earn a set amount of points. In order for the submission to count, the team specific social media account must post the picture or video, then tag Springfield College Athletics on either Instagram and Twitter. Refer to the point system below.
The team that win's each week will gain access to the Springfield College Athletics Instagram account for a full 24 hours, and is encouraged to post frequently throughout the day to the Instagram Story in order for our followers to gain inside access to each of our programs.
Instagram Takeover Challenge Point System
In order for the submission to be valid, the team-specific social media account must post a picture or video and tag Springfield College Athletics on Instagram, Twitter or both
Photo/Video of your team at a Springfield College athletics event
Example: Showing support at a game/meet/contest that is not your own
Photo/Video of your team making a difference in the community
Example: Dream to Read, NGWSD, Neighborhood clean up, etc.
Photo/Video of your team participating in on-campus activities* at Springfield College
Example: Eating in the dining hall, studying in the campus union, Midnight Bingo, etc.
Photo/Video of your team participating in team-bonding exercises
Example: East Campus, Mini Golf, Trip to the Movies, etc.
Tweet or Quote Tweet supporting other Springfield College Athletics teams (can be done more than once)
Example: "Good luck to the women's basketball team tonight against MIT!"